:root {
  --persona-ink: #171440;
  --persona-violet: #6b45d8;
  --persona-blue: #2f73e5;
  --persona-cyan: #54c7d7;
  --persona-coral: #ff715b;
  --persona-cream: #f7f1e8;
  --persona-mist: #edf1f8;
  --persona-line: rgba(23, 20, 64, .12);
}

.personality-premium-page { color: var(--persona-ink); background: #fffdf9; }
.personality-premium-page .site-header { --header-accent: var(--persona-violet); }
.personality-premium-page h1,
.personality-premium-page h2,
.personality-premium-page h3 { white-space: nowrap; text-wrap: nowrap; max-width: 100%; }
.personality-premium-page .button-primary { background: var(--persona-violet); border-color: var(--persona-violet); color: #fff; }
.personality-premium-page .button-primary:hover { background: #5434bb; border-color: #5434bb; }

.persona-section { position: relative; padding: clamp(64px, 7vw, 104px) 0; overflow: hidden; }
.persona-section--white { background: #fffdf9; }
.persona-section--cream { background: var(--persona-cream); }
.persona-section--mist { background: linear-gradient(135deg, #eef1f7, #e7edf4); }
.persona-section--indigo { color: #fff; background: radial-gradient(circle at 82% 20%, rgba(84, 199, 215, .18), transparent 30%), radial-gradient(circle at 8% 84%, rgba(107, 69, 216, .28), transparent 34%), #171440; }
.persona-section--violet { color: #fff; background: radial-gradient(circle at 90% -10%, rgba(255, 113, 91, .26), transparent 32%), linear-gradient(130deg, #4d2db2, #24205f 75%); }
.persona-section--coral { background: radial-gradient(circle at 78% 15%, rgba(107, 69, 216, .15), transparent 24%), #ff735e; }
.persona-section--ethics { color: #fff; background: linear-gradient(130deg, #111338, #171b52 56%, #123f61); }

.persona-heading { display: grid; grid-template-columns: minmax(0, 1.35fr) minmax(280px, .65fr); gap: clamp(28px, 5vw, 78px); align-items: end; margin-bottom: clamp(30px, 4vw, 56px); }
.persona-heading h2 { margin: 8px 0 0; font-size: clamp(31px, 3.25vw, 55px); line-height: 1.08; letter-spacing: -.055em; }
.persona-heading > p { margin: 0 0 5px; color: #5c5b70; line-height: 1.85; }
.persona-heading--light > p,
.persona-section--violet .persona-heading > p { color: rgba(255, 255, 255, .68); }
.persona-kicker { color: var(--persona-coral); font-size: 12px; line-height: 1; letter-spacing: .15em; font-weight: 800; text-transform: uppercase; }
.persona-heading--light .persona-kicker,
.persona-section--violet .persona-kicker { color: #80d9e5; }

.persona-media { margin: 0; overflow: hidden; border: 1px solid rgba(23, 20, 64, .11); border-radius: 30px; background: rgba(255, 255, 255, .72); box-shadow: 0 28px 70px rgba(31, 27, 73, .16); }
.persona-media img { display: block; width: 100%; height: auto; object-fit: contain; background: transparent; }
.persona-media figcaption { display: flex; align-items: center; justify-content: space-between; gap: 20px; padding: 14px 20px; color: #4f4d62; background: rgba(255, 255, 255, .94); border-top: 1px solid rgba(23, 20, 64, .09); }
.persona-media figcaption span { color: var(--persona-violet); font-size: 11px; font-weight: 800; letter-spacing: .1em; }
.persona-media figcaption strong { font-size: 13px; }

.persona-hero { position: relative; padding: clamp(80px, 9vw, 132px) 0 clamp(66px, 8vw, 112px); overflow: hidden; background: radial-gradient(circle at 10% 20%, rgba(107, 69, 216, .18), transparent 30%), radial-gradient(circle at 88% 4%, rgba(84, 199, 215, .19), transparent 27%), linear-gradient(145deg, #f9f4ed, #edf2fb); }
.persona-hero::before { content: ""; position: absolute; inset: 0; pointer-events: none; opacity: .4; background-image: radial-gradient(rgba(107, 69, 216, .24) 1px, transparent 1px); background-size: 24px 24px; mask-image: linear-gradient(to right, #000, transparent 58%); }
.persona-hero__inner { position: relative; display: grid; grid-template-columns: minmax(430px, .88fr) minmax(520px, 1.12fr); align-items: center; gap: clamp(42px, 6vw, 92px); }
.persona-hero__badge { display: inline-flex; flex-direction: column; gap: 4px; margin-bottom: 22px; padding: 10px 14px; color: #fff; background: var(--persona-ink); border-radius: 12px; box-shadow: 6px 6px 0 rgba(107, 69, 216, .22); }
.persona-hero__badge span { font-size: 10px; font-weight: 800; letter-spacing: .15em; }
.persona-hero__badge em { font-style: normal; font-size: 13px; }
.persona-hero .eyebrow { color: var(--persona-violet); }
.persona-hero h1 { margin: 14px 0; font-size: clamp(49px, 6.1vw, 94px); line-height: .98; letter-spacing: -.075em; }
.persona-hero__claim { max-width: 690px; margin: 0 0 16px; font-size: clamp(22px, 2.25vw, 36px); line-height: 1.28; font-weight: 800; letter-spacing: -.035em; }
.persona-hero .hero-lead { max-width: 670px; color: #53516a; line-height: 1.85; }
.persona-hero__facts { display: grid; grid-template-columns: repeat(3, 1fr); gap: 10px; margin-top: 30px; }
.persona-hero__facts article { display: grid; grid-template-columns: 28px 1fr; gap: 9px; padding: 14px; background: rgba(255,255,255,.64); border: 1px solid rgba(23,20,64,.1); border-radius: 16px; backdrop-filter: blur(10px); }
.persona-hero__facts article > span { color: var(--persona-coral); font-size: 11px; font-weight: 900; }
.persona-hero__facts strong, .persona-hero__facts small { display: block; }
.persona-hero__facts strong { font-size: 13px; }
.persona-hero__facts small { margin-top: 5px; color: #69677a; font-size: 10px; line-height: 1.45; }
.hero-media { transform: rotate(1.2deg); border-color: rgba(107,69,216,.22); box-shadow: 0 38px 90px rgba(46, 40, 104, .24); }

.positioning-stage { display: grid; grid-template-columns: .9fr 1.1fr; gap: 24px; align-items: start; }
.positioning-core { padding: clamp(30px, 4vw, 54px); color: #fff; background: linear-gradient(145deg, #171440, #292068); border-radius: 32px; box-shadow: 0 24px 50px rgba(23,20,64,.18); }
.positioning-core > span, .methodology-feature > span { color: #71d9e7; font-size: 11px; font-weight: 800; letter-spacing: .14em; }
.positioning-core h3 { margin: 18px 0 16px; font-size: clamp(25px, 2.4vw, 39px); line-height: 1.16; }
.positioning-core p { color: rgba(255,255,255,.72); line-height: 1.9; }
.audience-pills, .methodology-tags { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 26px; }
.audience-pills span { padding: 8px 11px; font-size: 11px; border: 1px solid rgba(255,255,255,.18); border-radius: 999px; background: rgba(255,255,255,.07); }
.pain-orbit { display: grid; grid-template-columns: repeat(2, 1fr); gap: 14px; }
.pain-note { padding: 26px; background: rgba(255,255,255,.76); border: 1px solid var(--persona-line); border-radius: 24px; }
.pain-note:first-child { grid-column: 1 / -1; }
.pain-note em { color: var(--persona-blue); font-size: 11px; font-style: normal; font-weight: 800; letter-spacing: .08em; }
.pain-note h3 { margin: 24px 0 10px; font-size: clamp(18px, 1.5vw, 23px); }
.pain-note p { margin: 0; color: #676476; line-height: 1.75; }
.pain-note--violet { background: #ede8ff; }
.pain-note--violet em { color: var(--persona-violet); }
.pain-note--orange { background: #fff0e9; }
.pain-note--orange em { color: #e8533e; }
.scope-statement { display: grid; grid-template-columns: auto 1fr; gap: 18px; margin-top: 18px; padding: 20px 24px; border: 1px solid rgba(232,83,62,.22); border-radius: 18px; background: rgba(255,255,255,.64); }
.scope-statement strong { color: #d94531; white-space: nowrap; }
.scope-statement span { color: #625f70; line-height: 1.8; }

.journey-stage { display: grid; grid-template-columns: 1.18fr .82fr; gap: clamp(24px, 4vw, 58px); align-items: center; }
.journey-media { border-color: rgba(255,255,255,.15); box-shadow: 0 30px 70px rgba(0,0,0,.25); }
.journey-path { position: relative; display: grid; gap: 9px; margin: 0; padding: 0; list-style: none; }
.journey-path::before { content: ""; position: absolute; left: 23px; top: 25px; bottom: 25px; width: 1px; background: linear-gradient(#76d9e5, rgba(255,255,255,.1)); }
.journey-path li { position: relative; display: grid; grid-template-columns: 48px 1fr; gap: 13px; align-items: center; padding: 14px; border: 1px solid rgba(255,255,255,.12); border-radius: 17px; background: rgba(255,255,255,.055); backdrop-filter: blur(12px); }
.journey-path li > span { position: relative; z-index: 1; display: grid; place-items: center; width: 32px; height: 32px; color: #171440; background: #7bdce8; border-radius: 50%; font-size: 10px; font-weight: 900; }
.journey-path strong, .journey-path small { display: block; }
.journey-path strong { font-size: 14px; }
.journey-path small { margin-top: 4px; color: rgba(255,255,255,.62); line-height: 1.5; }

.experience-stage { display: grid; grid-template-columns: .78fr 1.22fr; gap: clamp(30px, 5vw, 70px); align-items: center; }
.experience-manifesto > span, .assessment-copy__tag { color: var(--persona-violet); font-size: 11px; font-weight: 800; letter-spacing: .14em; }
.experience-manifesto h3 { margin: 15px 0; font-size: clamp(27px, 2.6vw, 42px); line-height: 1.15; }
.experience-manifesto > p { color: #646175; line-height: 1.85; }
.experience-index { display: grid; grid-template-columns: repeat(2, 1fr); gap: 10px; margin-top: 24px; }
.experience-index article { display: grid; grid-template-columns: 30px 1fr; gap: 8px; padding: 14px; background: var(--persona-mist); border-radius: 15px; }
.experience-index article > span { color: var(--persona-coral); font-size: 10px; font-weight: 900; }
.experience-index strong, .experience-index small { display: block; }
.experience-index strong { font-size: 13px; }
.experience-index small { margin-top: 4px; color: #6d6a7b; font-size: 10px; line-height: 1.4; }
.devices-media { transform: translateY(8px); }
.experience-ribbon { display: grid; grid-template-columns: repeat(5, 1fr); margin-top: 28px; overflow: hidden; color: #fff; background: var(--persona-ink); border-radius: 20px; }
.experience-ribbon article { padding: 19px; border-right: 1px solid rgba(255,255,255,.12); }
.experience-ribbon article:last-child { border: 0; }
.experience-ribbon span, .experience-ribbon strong { display: block; }
.experience-ribbon span { color: #72d8e4; font-size: 9px; font-weight: 900; letter-spacing: .12em; }
.experience-ribbon strong { margin-top: 8px; font-size: 12px; }

.persona-section--coral .persona-heading > p { color: rgba(23,20,64,.69); }
.persona-section--coral .persona-kicker { color: #431c65; }
.assessment-stage { display: grid; grid-template-columns: minmax(440px, .9fr) minmax(0, 1.1fr); gap: clamp(30px, 5vw, 72px); align-items: center; }
.action-media { border-color: rgba(23,20,64,.18); transform: rotate(-1deg); }
.assessment-copy__tag { color: #351654; }
.assessment-copy > h3 { margin: 15px 0; font-size: clamp(27px, 2.6vw, 42px); line-height: 1.15; }
.assessment-copy > p { color: rgba(23,20,64,.74); line-height: 1.85; }
.assessment-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 10px; margin-top: 24px; }
.assessment-grid article { padding: 18px; border: 1px solid rgba(23,20,64,.13); border-radius: 18px; background: rgba(255,255,255,.55); }
.assessment-grid article > span { color: #4c27a8; font-size: 10px; font-weight: 900; }
.assessment-grid h3 { margin: 14px 0 8px; font-size: 15px; }
.assessment-grid p { margin: 0; color: rgba(23,20,64,.7); font-size: 12px; line-height: 1.65; }

.methodology-layout { display: grid; grid-template-columns: .9fr 1.1fr; gap: 22px; }
.methodology-feature { padding: clamp(30px, 4vw, 54px); color: #fff; background: linear-gradient(145deg, #5634c1, #171440); border-radius: 30px; }
.methodology-feature h3 { margin: 18px 0 15px; font-size: clamp(26px, 2.3vw, 38px); line-height: 1.18; }
.methodology-feature p { color: rgba(255,255,255,.7); line-height: 1.85; }
.methodology-tags span { padding: 8px 10px; font-size: 10px; border: 1px solid rgba(255,255,255,.16); border-radius: 999px; background: rgba(255,255,255,.06); }
.methodology-sequence { display: grid; grid-template-columns: repeat(2, 1fr); gap: 12px; }
.methodology-sequence article { display: grid; grid-template-columns: 40px 1fr; gap: 12px; padding: 23px; background: rgba(255,255,255,.72); border: 1px solid var(--persona-line); border-radius: 21px; }
.methodology-sequence article:last-child { grid-column: 1 / -1; }
.methodology-sequence article > span { display: grid; place-items: center; width: 34px; height: 34px; color: #fff; background: var(--persona-coral); border-radius: 11px; font-size: 10px; font-weight: 900; }
.methodology-sequence h3 { margin: 4px 0 8px; font-size: 16px; }
.methodology-sequence p { margin: 0; color: #696678; font-size: 12px; line-height: 1.65; }

.ethics-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 12px; }
.ethics-grid article { padding: 26px 22px; border: 1px solid rgba(255,255,255,.13); border-radius: 22px; background: rgba(255,255,255,.055); backdrop-filter: blur(12px); }
.ethics-grid em { color: #79dae6; font-size: 10px; font-style: normal; font-weight: 900; letter-spacing: .08em; }
.ethics-grid h3 { margin: 30px 0 12px; font-size: 18px; }
.ethics-grid p, .ethics-grid li { color: rgba(255,255,255,.65); line-height: 1.7; }
.ethics-grid ul { display: grid; gap: 5px; margin: 20px 0 0; padding: 16px 0 0; border-top: 1px solid rgba(255,255,255,.12); list-style: none; }
.ethics-grid li { font-size: 11px; }
.ethics-grid li::before { content: "✓"; margin-right: 7px; color: #ff8e7c; }
.ethics-warning { display: grid; grid-template-columns: auto 1fr; gap: 20px; margin-top: 14px; padding: 20px 24px; border: 1px solid rgba(255,142,124,.32); border-radius: 18px; background: rgba(255,113,91,.09); }
.ethics-warning strong { color: #ff9c8d; white-space: nowrap; }
.ethics-warning span { color: rgba(255,255,255,.7); line-height: 1.75; }

.dashboard-media { max-width: 1180px; margin-inline: auto; }
.dashboard-ledger { display: grid; grid-template-columns: repeat(4, 1fr); margin-top: 22px; border: 1px solid var(--persona-line); border-radius: 22px; overflow: hidden; background: #fff; box-shadow: 0 15px 40px rgba(23,20,64,.07); }
.dashboard-ledger article { padding: 21px; border-right: 1px solid var(--persona-line); }
.dashboard-ledger article:last-child { border: 0; }
.dashboard-ledger span, .dashboard-ledger strong, .dashboard-ledger small { display: block; }
.dashboard-ledger span { color: var(--persona-violet); font-size: 10px; font-weight: 900; }
.dashboard-ledger strong { margin-top: 10px; font-size: 14px; }
.dashboard-ledger small { margin-top: 7px; color: #747181; line-height: 1.5; }

.scenario-rail { display: grid; grid-template-columns: repeat(4, 1fr); gap: 12px; }
.scenario-rail article { min-width: 0; padding: 27px 23px; border: 1px solid rgba(255,255,255,.14); border-radius: 23px; background: rgba(255,255,255,.07); }
.scenario-rail article > span { display: grid; place-items: center; width: 35px; height: 35px; color: var(--persona-ink); background: #7ee0e9; border-radius: 12px; font-size: 10px; font-weight: 900; }
.scenario-rail h3 { margin: 38px 0 12px; font-size: 18px; }
.scenario-rail p { margin: 0; color: rgba(255,255,255,.66); line-height: 1.75; }

.plan-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 12px; align-items: stretch; }
.plan-card { position: relative; display: flex; flex-direction: column; padding: 27px 23px; background: rgba(255,255,255,.72); border: 1px solid var(--persona-line); border-radius: 23px; }
.plan-card em { color: var(--persona-coral); font-size: 10px; font-style: normal; font-weight: 900; letter-spacing: .08em; }
.plan-card h3 { margin: 34px 0 12px; font-size: 20px; }
.plan-card p { color: #696678; line-height: 1.7; }
.plan-card ul { display: grid; gap: 9px; margin: auto 0 0; padding: 19px 0 0; border-top: 1px solid var(--persona-line); list-style: none; }
.plan-card li { color: #585668; font-size: 12px; }
.plan-card li::before { content: "✓"; margin-right: 8px; color: var(--persona-violet); }
.plan-card--featured { color: #fff; background: linear-gradient(150deg, #6b45d8, #26205e); transform: translateY(-9px); box-shadow: 0 24px 50px rgba(55,36,127,.24); }
.plan-card--featured p, .plan-card--featured li { color: rgba(255,255,255,.72); }
.plan-card--featured ul { border-color: rgba(255,255,255,.16); }
.plan-card--featured li::before { color: #7fe0e9; }
.plan-badge { position: absolute; top: 18px; right: 18px; padding: 6px 8px; color: var(--persona-ink); background: #7ee0e9; border-radius: 999px; font-size: 9px; font-weight: 900; }

.persona-faq { display: flex; flex-direction: column; gap: 24px; }
.persona-faq .faq-intro { display: grid; grid-template-columns: minmax(0, 1.25fr) minmax(280px, .75fr); flex: 0 0 auto; width: 100%; gap: 0 clamp(28px, 5vw, 76px); align-items: end; }
.persona-faq .faq-intro .persona-kicker,
.persona-faq .faq-intro h2 { grid-column: 1; }
.persona-faq .faq-intro h2 { font-size: clamp(31px, 3vw, 50px); }
.persona-faq .faq-intro > p { grid-column: 2; grid-row: 1 / span 2; align-self: end; margin-bottom: 4px; }
.faq-chips { display: flex; flex-wrap: wrap; gap: 7px; margin-top: 22px; }
.persona-faq .faq-chips { grid-column: 1 / -1; }
.persona-faq .faq-list { width: 100%; }
.faq-chips span { padding: 7px 9px; color: var(--persona-violet); background: #fff; border: 1px solid var(--persona-line); border-radius: 999px; font-size: 10px; font-weight: 800; }
.persona-faq .faq-item { border-color: var(--persona-line); }
.persona-faq .faq-question::after { background: #e8e2fb; color: var(--persona-violet); }

.persona-cta { display: grid; grid-template-columns: 1fr auto; gap: 36px; align-items: center; padding: clamp(30px, 5vw, 60px); overflow: hidden; color: #fff; background: radial-gradient(circle at 90% 20%, rgba(84,199,215,.28), transparent 28%), linear-gradient(130deg, #171440, #4b2caa); border-radius: 31px; box-shadow: 0 30px 70px rgba(35,28,87,.22); }
.persona-cta > div > span { color: #7ee0e9; font-size: 10px; font-weight: 900; letter-spacing: .16em; }
.persona-cta h2 { margin: 12px 0; font-size: clamp(28px, 3vw, 48px); }
.persona-cta p { max-width: 850px; margin: 0; color: rgba(255,255,255,.7); line-height: 1.75; }
.persona-cta .button-secondary { color: #fff; border-color: rgba(255,255,255,.35); background: rgba(255,255,255,.08); }

@media (max-width: 1180px) {
  .persona-hero__inner { grid-template-columns: .88fr 1.12fr; gap: 34px; }
  .persona-hero__facts { grid-template-columns: 1fr; }
  .ethics-grid, .scenario-rail, .plan-grid { grid-template-columns: repeat(2, 1fr); }
  .dashboard-ledger { grid-template-columns: repeat(2, 1fr); }
  .dashboard-ledger article:nth-child(2) { border-right: 0; }
  .dashboard-ledger article:nth-child(-n+2) { border-bottom: 1px solid var(--persona-line); }
}

@media (max-width: 900px) {
  .persona-section { padding: 58px 0; }
  .persona-heading { grid-template-columns: 1fr; gap: 14px; margin-bottom: 28px; }
  .persona-hero__inner, .positioning-stage, .journey-stage, .experience-stage, .assessment-stage, .methodology-layout { grid-template-columns: 1fr; }
  .persona-hero { padding-top: 68px; }
  .persona-hero__facts { grid-template-columns: repeat(3, 1fr); }
  .hero-media, .action-media { transform: none; }
  .journey-path { grid-template-columns: repeat(2, 1fr); }
  .journey-path::before { display: none; }
  .experience-ribbon { grid-template-columns: repeat(2, 1fr); }
  .experience-ribbon article { border-bottom: 1px solid rgba(255,255,255,.12); }
  .experience-ribbon article:last-child { grid-column: 1 / -1; }
  .ethics-grid { grid-template-columns: repeat(2, 1fr); }
  .persona-cta { grid-template-columns: 1fr; }
  .persona-faq .faq-intro { grid-template-columns: 1fr; gap: 0; }
  .persona-faq .faq-intro > p { grid-column: 1; grid-row: auto; margin-top: 12px; }
}

@media (max-width: 640px) {
  .persona-section { padding: 46px 0; }
  .persona-media { border-radius: 20px; }
  .persona-media figcaption { align-items: flex-start; flex-direction: column; gap: 5px; padding: 12px 14px; }
  .persona-hero { padding: 52px 0 46px; }
  .persona-hero h1 { font-size: clamp(39px, 12vw, 58px); }
  .persona-hero__claim { font-size: 21px; }
  .persona-hero__facts { grid-template-columns: 1fr; }
  .positioning-core { padding: 27px 22px; border-radius: 24px; }
  .pain-orbit, .journey-path, .experience-index, .assessment-grid, .methodology-sequence, .ethics-grid, .scenario-rail, .plan-grid, .dashboard-ledger { grid-template-columns: 1fr; }
  .pain-note:first-child, .methodology-sequence article:last-child, .experience-ribbon article:last-child { grid-column: auto; }
  .scope-statement, .ethics-warning { grid-template-columns: 1fr; gap: 9px; }
  .experience-ribbon { grid-template-columns: 1fr; }
  .experience-ribbon article { border-right: 0; }
  .dashboard-ledger article, .dashboard-ledger article:nth-child(2) { border-right: 0; border-bottom: 1px solid var(--persona-line); }
  .dashboard-ledger article:last-child { border-bottom: 0; }
  .plan-card--featured { transform: none; }
  .persona-cta { padding: 28px 22px; border-radius: 23px; }
}

@media (prefers-reduced-motion: no-preference) {
  .persona-media, .pain-note, .ethics-grid article, .scenario-rail article, .plan-card { transition: transform .35s ease, box-shadow .35s ease, border-color .35s ease; }
  .persona-media:hover { transform: translateY(-4px); box-shadow: 0 34px 78px rgba(31,27,73,.2); }
  .pain-note:hover, .ethics-grid article:hover, .scenario-rail article:hover, .plan-card:hover { transform: translateY(-5px); }
  .hero-media:hover, .action-media:hover { transform: translateY(-4px); }
}